New Approaches to Creating a Culture of Innovation
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In an era marked by the dominance of a few corporate giants, and the ease of replicating ideas at minimal costs, the imperative for organisations of all sizes to continually innovate has become paramount. Faced with this reality, CEOs increasingly perceive innovation as the key to fostering organic growth and enhancing brand equity. Rather than confining innovation to product or process development, business leaders are pivoting towards innovative...
Format:Paperback
Language:English
ISBN:1836084579
ISBN13:9781836084570
Release Date:January 2025
Publisher:Emerald Publishing Limited
Length:104 Pages
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