The New Age of Innovation: Driving Cocreated Value Through Global Networks

Great Product!!! I recomend it for those that want to se a new view of business. Read it you'll see.

This is a great book - it brings together a whole host of ideas into one thread which paints a realistic and insightful picture of the modern world around us. Lots of real world examples and easy to understand. Highly recommended.

After I had the oportunity to listen the "Soundview executive book summary" of "The age of Innovation" y bought and read the book. This new book of Prahalad brings the oportunity to reevaluate and redisign the general strategy for most enterprices. It is a great book. Erasmo Marin Cordova

This book is certainly worth reading, and especially by those executives that do not read much (the ones with the big egos and short attention spans). I admire the authors, but I am also increasingly annoyed by the annoying self-referential insularity that charactizes "star" authors who seem to not have read much by anyone else. Publishers need to begin demanding a proper literature search and more due diligence in "connecting" the reader to dots created by others. Let's be crystal clear: Stewart Brand, the original editor of the Co-Evolution Quarterly and the Whole Earth Review, and the founder of the Silicon Valley Hackers Conference, did more inthe 1970's and 1980's for the concept of co-creating value that this pair will ever achieve. More recently, in the 1990's and the past ten years, Collective Intelligence, the Power of Us (a Business Week cover story 20 June 2005 that the author's do not deign to notice), Wisdom of the Crowds, Smart Mobs, and so on, have all focused on the core concept of co-creation of value. This book loses one star for its pretentions as an immaculate conception of a core concept that has been understood by the rest of us for the past forty years. Now, having vented in defense of other scholars and practitioners that the authors should have respected, here are my flyleaf notes that easily warrant a solid four. + Roadmap for business leaders that does a superb job of showing how strategy and business processes both need to receive more respect as well as deliberate management. + Every individual must be treated as a singular client, and no firm has the resources to do it all--being able to connect the single client with a need and the single third party able to meet the need may be the ultimate business process. + Most interesting to me, as a deep admirer of The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, the book that showed me my final calling as intelligence officer to the public, for which I and 23 others created a non-profit, the authors drop the one billion extreme poor from their client list, and focus only on the 4 billion above that line. + Properly embraced, these four billion are billed by the authors--accurately and wisely in my view--as a major source of innovation and need that can power the global economy by 2015. + Role of Information Technology (IT), which Paul Strassmann has demonstrated is often a negative return on investment, is to bridge the gap between strategic intent and "capacity to act." + Analytics in this book are primarily mathematic and data mining of existing digital information, with a token reference to external information. "Intelligence," "decision support," "competitive intelligence," and "commercial intelligence" are not terms to be found in this book. The authors appear to be oblivious to the existence of the Society of Competitive Intelligence Professionals (SCIP) founded in 1986 and just now beginning to reach its potential. +