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Paperback Neuromarketing for Dummies Book
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ISBN: 1118518586

ISBN13: 9781118518588

Neuromarketing for Dummies

(Part of the Dummies Series)

by , ,
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Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood...

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Format: Paperback

Condition: New

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