Neuprodukteinführungsstrategien Schnelldrehender Konsumgüter: Eine Empirische Wirkungsanalyse Des Marketing Mix [German]

by Tilo Halaszovich

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Tilo F. Halaszovich quantifiziert mit Hilfe dynamischer Paneldatenmodelle aus verschiedenen europaischen Landern den Einfluss des Marketing Mix auf unterschiedliche Grossen des Markterfolgs." This description may be from another edition of this product.

Format:Paperback

Language:German

ISBN:3834925543

ISBN13:9783834925541

Release Date:October 2010

Publisher:Gabler Verlag

Length:221 Pages

Weight:0.65 lbs.

Dimensions:0.5" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Neuprodukteinführungsstrategien Schnelldrehender Konsumgüter: Eine Empirische Wirkungsanalyse Des Marketing Mix [German]

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