Netnography: The Essential Guide to Qualitative Social Media Research
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Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects...
Format:Hardcover
Language:English
ISBN:1526444690
ISBN13:9781526444691
Release Date:November 2019
Publisher:Sage Publications Ltd
Length:472 Pages
Weight:2.15 lbs.
Dimensions:1.2" x 6.7" x 9.6"
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