Netnography: The Essential Guide to Qualitative Social Media Research
No Customer Reviews
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects...
Format:Paperback
Language:English
ISBN:1526444704
ISBN13:9781526444707
Release Date:November 2019
Publisher:Sage Publications Ltd
Length:472 Pages
Weight:1.75 lbs.
Dimensions:1.1" x 6.7" x 9.5"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
