Net Worth: Shaping Markets When Customers Make the Rules

by John Hagel III and Marc Singer

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Book Overview

Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies...

Format:Hardcover

Language:English

ISBN:0875848893

ISBN13:9780875848891

Release Date:January 1999

Publisher:Harvard Business Review Press

Length:336 Pages

Weight:1.46 lbs.

Dimensions:1.2" x 6.5" x 9.7"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Net Worth: Shaping Markets When Customers Make the Rules

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