Negotiate to Win: The 21 Rules for Successful Negotiating

Negotiate to Win by Jim Thomas is an excellent book for anyone in the business world that would like to brush up on their negotiating skills. The advice is practical and easy to follow -- no fancy formulas or slick acronyms here. Jim's ideas are based on real world experience; not just academic research. Whether you are buying or selling, this book will help you improve your negotiating approach and tactical skills. Every time I read the book a new idea pops that helps me negotiate better deals. A must read!

According to Kurt Lewin, "There is nothing as practical as a good theory". This is an apt comment in reference to Jim Thomas's book "Negotiate to Win: The 21 Rules for Successful Negotiating". The author methodically and clearly explained his 21 rules for successful negotiations in a readable and humorous manner, in a way that readers can easily implement them. Jim Thomas stresses the need for win-win negotiations and how to achieve them. When carrying out effective negotiations is spelled out as clearly and cogently as they are in this book, their application to the complex world of negotiations becomes self-evident. The author does a good job of presenting the negotiation process in an easy to read and understand manner that is both useful and practical to all those that are interested in achieving successful and effective negotiations. Novices will be provided a path whilst the seasoned practitioners will find affirmation. While the book is an excellent guide for people involved in negotiations in the corporate world, it is also a valuable resource in the home and other scenarios.

Unlike Herb Cohen's book "Negotiate This" Negotiate to Win: The 21 Rules for Successful Negotiating will teach tricks of the trade from page one. This book will lay out how to start the negotiation, how to react to first offers, how to get to a great postion to counteroffer, and finally how to realize when someone is at the bottom line. It is easy to understand and fun to read. The tips and the practices can be used in real life scenarios from day one and incorporated into negotiations immediately, even with no practice. The rules will help in every scenario and show how the other side may react to concessions, counteroffers, nibbles and krunches. I highly recommend this book to anyone it is the best book on negiations I have read.

I bought the book because I was scheduled to go to a seminar of the same name.... I reluctantly started it thinking I was going to have to choke down a couple pages a day. Much to my surprise, I LOVED it! The content is very practical and usable...and.... the manner in which Jim shares the message is not only entertaining, but downright funny. Highly recommend the book....as well as the seminar.

It's a great book, very easy read and full of examples. First of all it's a very structured book and the "rules of negotiations" have been divided into "critical", "important but obvious" and "nice to have" rules so it makes it easier to understand the importance of each rule. The thing I like the most about this book is that it puts lot of of emphasis on a very important part of most of the negotiations, "saving other side's face" which means that negotiations should mostly be a "win-win" situation.