National Cultures of the World: A Statistical Reference
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This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior,...
Format:Hardcover
Language:English
ISBN:0313297703
ISBN13:9780313297700
Release Date:February 1997
Publisher:Greenwood
Length:264 Pages
Weight:1.33 lbs.
Dimensions:1.0" x 6.4" x 9.5"
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