Narrative and Numbers: The Value of Stories in Business
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Book Overview
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers...
Format:Hardcover
Language:English
ISBN:0231180489
ISBN13:9780231180481
Release Date:January 2017
Publisher:Columbia Business School Publishing
Length:296 Pages
Weight:0.85 lbs.
Dimensions:1.2" x 6.4" x 9.1"
Grade Range:Postsecondary and higher
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