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Naming Rights: Legacy Gifts and Corporate Money
by T. Burton
Edition Description
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector What slice of the pie did your organization enjoy? From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid...
Edition Details
Format:Unknown Binding
Language:English
ISBN:B007YZV6ZW
Format: Unknown Binding
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Naming Rights: Legacy Gifts and Corporate Money
by T. Burton
Edition Description
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector
What slice of the pie did your organization enjoy?
From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights...
Edition Details
Format:Hardcover
Language:English
ISBN:0470230630
Format: Hardcover
Condition:
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