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Business & Investing Books > Small Business & Entrepreneurship Books
Hardcover Naming Rights: Legacy Gifts and Corporate Money Book
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ISBN: 0470230630

ISBN13: 9780470230633

Naming Rights: Legacy Gifts and Corporate Money

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Format: Hardcover

Condition: New

$56.98
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List Price $60.00
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Book Overview

In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector

What slice of the pie did your organization enjoy?

From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.

Can your development team quickly pull together an accurate benchmark...

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