Myths of Branding: Dispel the Misconceptions and Become a Brand Expert

by Andy Milligan and Simon Bailey

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A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief...

Format:Paperback

Language:English

ISBN:1398608157

ISBN13:9781398608153

Release Date:October 2022

Publisher:Kogan Page

Length:264 Pages

Weight:0.58 lbs.

Dimensions:0.7" x 5.1" x 7.8"

Related Subjects

Business Business & Investing Economics

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Myths of Branding: Dispel the Misconceptions and Become a Brand Expert

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