Mystery Shopping Made Simple

This book is filled with rich resources for the beginner as well as the advanced shopper. It covers more avenues of obtaining different types of shopping and review jobs than any I've ever read. The materials are well organized and the accounting information is a bonus for anyone not already running their own business. Ilisha Newhouse has an organized and personal style of writing that is inimitable. Count on the truth about mystery shopping from this book and buy it for the rich lists she includes from her personal experience and extensive research.

There has been lots of books written on the subject of Mystery Shopping. Dr. Ilisha Newhouse's book is the best ever published in that, unlike others that sell for twice as much. Ilisha book covers each and every detail pertinent to mystery shoppers as a whole. Also the valuable links she includes in her book is the most complete and thorough I have ever seen. This book will save the beginning mystery shopper 100's of hours with all the links and expertise of her writings. Last but not least she is also the trainer for the NCPMS and includes the study guide and certification requirements to get certified online for half the cost of the MSPA's certification requirements. So, not only buy the book but keep it as a reference for years to come. My credentials are that I am a Gold certified shopper who shops from 200 to 300 shops a month with nothing but high 9's and 10's in my narrative writings. Now, lets get busy to shop till we drop!

In Mystery Shopping Made Simple, you get all the information you need to get started mystery shopping. Dr. Newhouse's book is packed with information, from writing your first letter of intent, finding leads on the internet, assignments, reports, and useful tax information. I had two assignments within one week of reading this book! Mystery Shopping Made Simple was worth every penny I paid for it.

Niccole Rogers - NCPMS, Inc. from Tampa, FL USADr. Newhouse did an excellent job creating this book. It covers all of the essential information independent contractors need to get started in this complex and often confusing industry. She took a different approach and included links to message boards and e-list. She did a great job...and I would encourage any new contractor to purchase this book. Niccole Rogers, M. A. National Center for ProfessionalMystery Shoppers & Merchandisers

I have read Ilisha's book from cover to cover. It is well written with excellent examples, guides to writing reports, and the writting of the Letter of Intent(resume'). She presents the material in an easy to understand manner. Her personal examples of mystery shopping, and insights to the necessity of businesses needing secret shoppers help the reader to understand the intricacies of the business. She breaks the book down into a step by step process so that the new shopper can easily get started. I took her classes here in Phoenix, and she has taken the information presented in those classes and put it in book format. She has included samples of reports that a secret shopper would write to a mystery shopping company for review prior to being sent to the client. She stresses that you need to remain anonymous so that you can accurately test the service being received. She includes accounting information for the small business and the tax forms to obtain the EIN number. She discussed the need to keep accurate records for income tax purposes. She does a great job in discussing the mystery shopping business for the beginner and full time shopper.I owe my successes to Ilisha Newhouse. I have completed over 165 shops this calendar year alone. I am doing this part time in the afternoons and weekends. She tells you that you have to find your nitch in shopping. My nitch is in apartment shops. I recommend this book to both new and advanced mystery shoppers. Reach out for the brass ring. You will not be sorry.