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Hardcover Multivariate Data Analysis Book

ISBN: 0138948585

ISBN13: 9780138948580

Multivariate Data Analysis

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Book Overview

For graduate and upper-level undergraduate marketing research courses. For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques. In this Seventh Edition , the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques. This description may be from another edition of this product.

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Customer Reviews

6 customer ratings | 5 reviews

Rated 5 stars
An excellent book!

This book is an excellent source of information on multivariate analysis techniques. I especially like the flowcharts used for determining which analysis method to use as well as the flowcharts showing what steps to take for the analysis method chosen. If you have a good basic knowledge of statistics and a good head on your shoulders, you will have no problem understanding the methods presented.

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Rated 5 stars
A GREAT reference

I took multivariate in Ph.D. school. Our professor didn't have a book (just his notes), so I had no book to be loyal to when I got out. I was given this book once I graduated and consider it to be a fabulous reference. I can't speak to *learning* multivariate techniques out of it because that's not been my experience with this book. I use it as a reference- to refresh myself on a technique, or to consult when I run into...

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Rated 5 stars
The Magic Multivariate Book

I've used this book (various editions) since graduate school -- more years ago than I care to admit. It is written in English rather than in "statistics" and gives a terrific conceptual overview of the research techniques. I keep it as a reference and use it regularly. If you want to understand multivariate stats without having to wade through a lot of symbols, this book is great. I also find it very useful when I'm...

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Rated 5 stars
Easy to learn and give you much are the book's merits.

This book teaches us a lot of methods in multivariate data analysis and the use of a model-building paradigm makes it easy to learn multivariate data analysis

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Rated 5 stars
A must for anyone doing advanced level statistics!

A very informative and useful handbook for both practitioners and students. Each section provides a glossary, the statistic's theoretical assumptions, a step-by-step outline, a sample article that uses the statistics, and most importantly, the command code for SPSS and SAS. A must for anyone doing advanced level statistics!

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