Multimodal Performance and Interaction in Focus Groups
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Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by soliciting opinions from a number of participants on a given topic. However, there is more to the focus group than soliciting mere opinions. Moving beyond a narrow preoccupation with topic talk, Gilbert and Matoesian take a novel direction to focus group analysis. They address how multimodal resources...
Format:Hardcover
Language:English
ISBN:9027208379
ISBN13:9789027208378
Release Date:January 2021
Publisher:John Benjamins Publishing Company
Length:190 Pages
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