MS-68 Management of Marketing Communication and Advertising

by Panel Gullybaba Com

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Block-1 Marketing Communication and Advertising-Basic Concepts

Unit-1 Marketing Communication Process

Unit-2 Communication-Key Behavioural Concepts

Unit-3 Indian Media Scene

Block-2 Advertising Campaign Planning and Execution

Unit-4 Planning Communication Strategy

Unit-5 Advertising Campaign Planning-Strategic

Consideration, Creative...

Format:Paperback

Language:English

ISBN:9381066418

ISBN13:9789381066416

Release Date:October 2022

Publisher:Gullybaba Publishing House Pvt Ltd

Length:140 Pages

Weight:0.37 lbs.

Dimensions:0.4" x 5.5" x 8.5"

Related Subjects

Education Education & Reference Education & Training Study Study & Teaching Study Aids Study Skills Studying & Workbooks

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MS-68 Management of Marketing Communication and Advertising

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