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Paperback MS-66 Marketing Research Book

ISBN: 9355544073

ISBN13: 9789355544070

MS-66 Marketing Research

MS-66 Marketing Research

Block 1 - Marketing Research Concepts and Design

Unit 1 - Marketing Research - Meaning and Importance

Unit 2 - Organisation of Marketing Research in India

Unit 3 - Research Design

Block 2 - Data Collection

Unit 1 - Data Collection

Unit 2 - Sampling

Unit 3 - Questionnaire Design and Development

Unit 4 - Attitude Measurement & Scaling

Block 3 -...

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Format: Paperback

Condition: New

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