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Paperback Moving to Outcomes: Why Partnerships Are the Future of Marketing Book

ISBN: 1728261724

ISBN13: 9781728261720

Moving to Outcomes: Why Partnerships Are the Future of Marketing

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form...

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