Motivation & Goal Setting: The Keys to Achieve Success

Motivation and Goal Setting's strength lies not in the destination, but in the map. Chock-full of various strategies and tips on how to set the goal and then motivate yourself into attaining the goal, even when said goal seems more unattainable than ever. Well written and easy to follow, Cairo's book's ideas can be applied to all areas of life. It reminds me of Guerilla PR: Wired as both books deal with attaining your goals.

Motivation and Goal-Setting shows rather than tells. Instead of launching into long-winded sermons about discovering your "true" identity, author Jim Cairo poses a few simple questions that set the reader off on an interesting path of introspection. By forcing you to get involved with the book by answering these questions yourself, Cairo is using the principles that he writes about. The exercises he suggests will start building momentum that you can carry right over into your own personal goals. The book falters only in the sections on motivation and change, where Cairo lapses into generic sloganeering about learning from mistakes and embracing change. Regardless, we [...] recommend this book to anyone who feels that they could use a second wind, from a high-school student struggling to remain motivated, to a 55-year-old CEO looking for fresh challenges.

This book examines motivation strategies through goal setting. It teaches readers how to define their goals or help employees define what their goals are. I have found through reading this book that setting goals are important for many reasons. It helped me discover that organizations must establish goals to give employees top down a foundation to build their own goals. It is important for employees to develop their own goals and for managers to help direct,and define their goals to help with motivation. Goal setting leads to motivation which in turn leads to increased productivity. This book strives to help managers as well as individuals establish goals and goal setting procedures as well as tips and tools that are beneficial. It has already proven to be a very beneficial tool for me in my business.