Morning Radio: A Guide to Developing On-Air Superstars

As someone who has done freelance morning radio and aspires to do it on a full time basis, I immediately had two differing reactions after finishing this book. My first was: "okay, a lot of the stuff was common sense." My second reaction was: "that's a great idea - I wish I had thought of that before." I lost interest in certain pages because the authors simply stated information that came across as common knowledge. It wasn't until the final 3 sections or so that the compelling information appeared. Having said that, I would recommend this book. It provided some very useful organizational methods for morning radio production. And, it also made me realize how much better I could have made my previous morning radio work.

I'm always skeptical when reading a book on morning shows, but this was one I thoroughly enjoyed. Having done mornings for over 25 years at various stations in a multitude of market sizes, I wasn't sure what to expect. But these guys map it out whether you're a personality, PD or GM there are plenty of ideas on what it takes to be a "real" morning show that entertains and informs. Plus you'll learn when the team you've got isn't real and some of the warning signs.Good stuff:Michael Stone PD for Clear Channel of N. Co. Owner: AudioPros.Com