Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business

Out-of-the Box! Truly a MUST-READ! Competition is never a dull moment again. A Clear and present danger for other companies! Buy it! and you will know why :-) Thanks Milind!

Monopoly Rules is an outside-the-box view of success strategies in an increasingly complex and fast moving economic environment Lele suggests that "situational monopolies," that is, businesses that recognize a market need ignored by others and develop a commanding presence in that market, are a paradigm for the future by which to maintain clear competitive advantage and high profit margins This book is highly readable, and cogently lays out a step-by-step process for analyzing potential monopolistic opportunities, with plenty of examples of current business enjoying such advantage (e.g., Starbucks, Enterprise Rent-a-Car) and how they did it.

Monopoly Rules takes an entirely new attack at the age old question, "Why are companies successful?" Traditionally we've all focused on finding what a company's competitive advantage is. Instead, Lele focuses on trying to understand the company's "monopoly" i.e. areas where the company is de facto the only provider to a group of costumers. Lele provides compelling examples that truly inspire. As the Financial Times promised, the book is full of powerful and innovative concepts coupled with practical guidance.

Just wanted to share that I enjoyed reading this book which I thought was full of new ideas and insightful theories. I think great for anyone involved in Marketing to learn unique perspectives on gaining market share. I also think this text would be perfect for Colleges and Universities to use at the Undergraduate or Graduate level in sharing creative strategic marketing initiatives. For those interested, the book has received a favorable review from the Financial Times (Britain). I don't think it's been reviewed by any US-based publications (yet).

Lele describes what is happening today in the corporate landscape of global competition. He gives the prescription for lower margins... this is an important book... it blows up the old models of branding, excellence and other theories of the day and talks about how to get there.