Money Talks: The Complete Guide to Creating a Profitable Workshop or Seminar in Any Field

This book is dated. Lant writes about cassette-tape duplication and other outmoded technology. These days making CDs is faster, cheaper, and sounds better than the old tape stuff that was around when this book was written in the 80s. More than 20 years have passed and the technology of promoting yourself as a speaker has changed - but human nature has not and Lant gives it to us straight. He discusses how to deal with the petty Hitlers and bureaucrats of extended education programs - tells how to get your speaking engagements populated and how to profit by selling books and CDs from the back of the room - something that socialist-minded bureucrat employees would rather you not do. This book is worth looking over. It contains lots of nitty-gritty information about how to make money giving talks... how to do the business and coordinative sides of things. If you want to be a speaker it's not the only book you should read, but it's a helpful manual for dealing with the crises that come up when you aren't at the podium - things that will destroy your chances of success if you aren't prepared to deal with them in a pragmatic and sometime ruthless way. The book is 8.5"x11" and the lines of text are long. There is a lot of content here. It's a somewhat fatiguing book to read because there are so many words on each line. I don't know if I would pay full retail for it because it is kind of old, but I would recommend picking up a copy because the ideas in it could help you a great deal.

I don't know what the others were expecting this book to do for them. If your looking to get into the seminar business this book will give you all the information that you need to know about it. It's a complete guide. Don't expect this book to be some kind of miracle book that will magicaly create a seminar for you, that's your job, but it will give you everything that you need to know so that you can make a educated attempt of putting something together that works. I'v used this book to help me creat my stop smoking seminars and I can say with complete honesty that this book help me. Get a copy and use it, don't just read it.