Money for Content and Your Clicks for Free: Turning Web Sites, Blogs, and Podcasts Into Cash

Money for Content and Your Clicks for Free is a must read for any online content provider. Bloggers, online comic strip creators, podcasters, bands, fan clubs, whatever. This book will introduce you to all the different aspects of turning your traffic into cash. Now, don't get me wrong - this book isn't just about putting ads on your site. Of course, it covers that, but more importantly it teaches you how to create an online community that others will keep coming back to. Written by JD Frazer, who is the author of UserFriendly.org, an online comic strip. I also recommend this strip - it's very engaging.

I've purchased other "market your site" books before, and ended up with 199 useless pages out of 200, because they all came from the marketing agency side, with no real life, relatable examples or useful tools. Frazer's book stands far above that stack. His book is an easy read, but don't let that fool you. It is crammed full of helpful advice and useful information that you can put to good use immediately upon closing the cover. I've been in the advertising industry most of my life, and have had websites for about 9 years, yet just about everything I read in the book was brand new to me. I feel that I now have a roadmap to guide me to greater success with my content. If I only use one thing I learned from this book, it will pay for itself many times over.

Money For Content and Your Clicks For Free : Turning Web Sites, Blogs, and Podcasts Into Cash (Paperback) by J. D. Frazer I picked up this book out of sheer curosity as I wanted to read what JD Frazer has to add to the already huge industry of internet marketers and guys who promise to make you millionaires in a few days. I have enjoyed Frazers cartoons on his website userfriendly dot org and he never dissapoints. Frazer shares a lot of valuable tips for people about advertising, branding and selling in general alongwith tips on copyright issues. For all those new breed of infoprenuers who hope to make a living from their website content this book is a must read. The book makes you think why your content is valuable and how to make people pay for it without grudging. And for those who have their content ready this book helps make a lot more money in ways you did not think about. On the whole well worth the money. I give this book 5 stars on a scale of 5, 5 being the highest. I strongly recommend this book. Niloufer Tamboly, CISSP

Seems like all kinds of books are coming out about how to make money off your website. Most have to do with Google AdSense and are repeats of what made it to market first. But this one's a bit different... JD Frazer's Money for Content and Your Clicks for Free - Turning Web Sites, Blogs, and Podcasts Into Cash. Content: The Business of Creating Content; The Advertising Game; The Membership Game; To Gate or Not to Gate; Branding and Merchandising; Online Communities and Online Consumers; The Ethics of Creation and Consumption; Protecting Your Creation; Fame and Your Audience; Ready, Fire, Aim!; References and Resources; Index Frazer is the cartoonist behind the tech cartoon User Friendly. As such, he does know a bit about running a site that draws major hit counts on a daily basis. But like most people in his position, he wasn't sure how he could turn a hobby and passion into dollars. Through trial and error, he figured out ways to monetize his site and make a living at it. But it's definitely work, and he makes sure the reader doesn't think that they can create a couple of cartoons (or short stories or podcasts) and make unlimited money... Yes, he does talk about advertising, but he goes into areas that most smaller content creators aren't yet exploring. In addition to Google AdSense, he also works with media firms to run banner ads for set campaigns that draw consistent income for the advertisers and himself. He also goes into the pros and cons of selling memberships/sponsorships to his site, having "member only" areas available for a fee, and how merchandising your "brand" can also pay off. That assumes you've taken the time to *develop* a brand, of course. But it's a two-way street. If you've accepted money for your content, you're obliged to deliver value for that money. You no longer have the option to decide that you want to move on and play at something else. The paying audience has a right to expect something for what they paid, and you no longer have an excuse for not delivering. Wrap all this book material up with a dash of his quirky User Friendly humor, and you have a very good book that will make you think a bit more about content and reimbursement. If you want to go beyond slapping an AdSense section on your site and you think you have content that people would pay for, you'll do well to get a copy of this book. You may not agree with everything, but you'll end up thinking about issues before you make the mistakes associated with them. A very good read...