Modern Presidential Electioneering: An Organizational and Comparative Approach
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Presidential campaigns have seen revolutionary changes in the past few decades in the United States and elsewhere. These changes include rapid advances in communications technology and marketing and survey methodology; an increased involvement of non-party groups and campaign professionals in electoral politics; a decreased role for political parties in the recruitment, screening, and nominating of candidates; and dramatic changes in campaign finance...
Format:Hardcover
Language:English
ISBN:0275967603
ISBN13:9780275967604
Release Date:June 2000
Publisher:Praeger
Length:248 Pages
Weight:1.11 lbs.
Dimensions:0.9" x 6.4" x 9.6"
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