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Paperback Moderating Focus Groups Book

ISBN: 0761908218

ISBN13: 9780761908210

Moderating Focus Groups

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Format: Paperback

Condition: Like New

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Book Overview

Moderating Focus Groups

is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies...

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