Moderating Focus Groups: A Practical Guide for Group Facilitation

by Thomas L. Greenbaum and Thomas L Greenbaum

No Customer Reviews

Select Format

Select Condition

Book Overview

"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M′s behind the one-way mirror, I′m monitoring the groups, the moderator and the client simultaneously. It′s tough enough to manage the client′s expectations and responses. Worrying about whether the moderator can effectively manage the content flow and the group dynamic makes the experience life threatening. Watching Tom moderate, I...

Format:Paperback

Language:English

ISBN:0761920447

ISBN13:9780761920441

Release Date:November 1999

Publisher:Sage Publications, Inc

Length:264 Pages

Weight:0.84 lbs.

Dimensions:0.5" x 5.4" x 9.8"

Related Subjects

Business Business & Finance Business & Investing Economics Human Resources & Personnel Management Industries & Professions Management Management & Leadership Politics & Social Sciences Reference Research Social Science Social Sciences Textbooks Writing, Research & Publishing Guides

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Moderating Focus Groups: A Practical Guide for Group Facilitation

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us