Mobile Influence: The New Power of the Consumer
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The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase...
Format:Hardcover
Language:English
ISBN:1137278501
ISBN13:9781137278500
Release Date:June 2013
Publisher:Palgrave MacMillan
Length:246 Pages
Weight:0.95 lbs.
Dimensions:0.9" x 6.4" x 9.5"
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