Mobile Marketing for Dummies

by Michael Becker and John Arnold

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Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing...

Format:Paperback

Language:English

ISBN:0470616687

ISBN13:9780470616680

Release Date:October 2010

Publisher:For Dummies

Length:362 Pages

Weight:1.30 lbs.

Dimensions:0.8" x 7.4" x 9.2"

Related Subjects

Business Business & Investing Business & Management Computers & Technology E-Commerce Industries & Professions Software Web Marketing

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