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Paperback Mobile Marketing Channel: Online Consumer Behavior Book
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ISBN: 3319312855

ISBN13: 9783319312859

Mobile Marketing Channel: Online Consumer Behavior

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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this...

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Format: Paperback

Condition: New

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Business Business & Investing Computers Computers & Technology Economics

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