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Paperback Mobile Marketing Book

ISBN: 0750667478

ISBN13: 9780750667470

Mobile Marketing

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile...

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Format: Paperback

Condition: New

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