Mix It Up: Popular Culture, Mass Media, and Society

by David Grazian

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Book Overview

A "non-textbook" introduction to the social significance of popular culture and mass media. What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter? Does advertising really work? In Mix It Up, David Grazian answers these questions and introduces students...

Format:Paperback

Language:English

ISBN:0393929523

ISBN13:9780393929522

Release Date:January 2010

Publisher:W. W. Norton & Company

Length:238 Pages

Weight:1.18 lbs.

Dimensions:0.6" x 6.4" x 9.1"

Related Subjects

Communication & Media Studies Social Science Social Sciences

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Mix It Up: Popular Culture, Mass Media, and Society

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