Perspectives on Minority Influence

(Part of the European Studies in Social Psychology Series)

by Serge Moscovici

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How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social...

Format:Paperback

Language:English

ISBN:B0071K4L20

ISBN13:9780521056380

Release Date:May 2009

Publisher:Cambridge University Press

Length:276 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.0" x 9.0"

Related Subjects

Education & Reference Health, Fitness & Dieting Health, Fitness & Dieting Personality Politics & Social Sciences Psychology Psychology & Counseling Social Psychology & Interactions Social Science Social Sciences Sociology

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Perspectives on Minority Influence

(Part of the European Studies in Social Psychology Series)

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