Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder

This book is an easy to read, no-nonsense guide to what it takes to survive in today's competitive advertising world. A must for everyone!

Tony has been a friend of mine for some years now and we mutually respect the work each other does. When he published his first book of Mind Capture, I felt it was so good, I bought copies and gave them to all my current and new clients. I will do the same with this updated and powerful Mind Capture version II.

Scott Seifferlein here, long time Rubleski reader, first time reviewer. I am really P.O'd! I'll tell you why in a sec. I picked up a pre-release copy of Tony's new book on Friday and was fortunate enough to be at his speaking event for the Lakeshore Business Community. He even autographed the book for me! Well, this is why I am P.O'd! I finished the book Sunday afternoon. And now I have a ton of work to do! Can you believe it this book actually gave me work to do! I ear-marked 29 pages to refer back to and implement in my business. Good grief, if I hadn't read this book I would just continue to go through the motions in my business, not change anything, and not make any money. Now I have 29 things to implement, all of which take work and all of which will make my business more money. What a predicament I am in! If I lived in France, I would really be up a creek! Well, gotta go implement! Thanks a lot Tony!

I am a long time follower of Tony Rubleski and his real-world marketing strategies. I've been anxiously awaiting the publication of this newest title - Mind Capture: How You Can Stand Out In the Age of Advertising Deficit Disorder. I couldn't get my hands on the review copy fast enough...with highlighter and post-its in hand...to look for new ideas on how I can help my clients (primarily travel/tourism/entertainment markets) get noticed in this fast paced world of ours. Tony's easy-to-follow marketing ideas are perfect for those just getting started in promotion. His practices are also reminders to those of us who have been making a living at it for years that it doesn't have to be rocket science to work. We often over think the processes and Tony's book helps us come back to the simplicity of it all. No matter your business, every single employee contributes to marketing and PR, whether it's in their title or not. This book reinforces that. I recommend that CEOs buy multiple copies and distribute them with the paychecks on Friday. It's a bonus your employees will greatly appreciate -- and one that you ultimately will benefit from. KUDOS Tony...job well done (again)!!!