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Paperback Midsize: The Truths and Strategies of Marketing in Midsize Firms Book

ISBN: 1956470603

ISBN13: 9781956470604

Midsize: The Truths and Strategies of Marketing in Midsize Firms

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Format: Paperback

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Book Overview

After working in both large and midsized firms across various business sectors, Julia Fitzgerald came to realize that the size of a firm does indeed matter when looking for your dream job. She also noted that the skills, mindset, and strategies for success are often different in a midsized firm than in a large company with more resources and budget.

Midsize gives readers an insider's look at how the organization size can impact the work experience...

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