Mid-Century Ads. 40th Ed.

by Steven Heller

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Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality,...

Format:Hardcover

Language:English

ISBN:3836591472

ISBN13:9783836591478

Release Date:October 2023

Publisher:Taschen

Length:512 Pages

Weight:2.50 lbs.

Dimensions:1.3" x 6.4" x 8.8"

Related Subjects

Art Arts, Music & Photography Design

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Mid-Century Ads. 40th Ed.

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