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Paperback Microstyle: The Art of Writing Little Book

ISBN: 039334181X

ISBN13: 9780393341812

Microstyle: The Art of Writing Little

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Format: Paperback

Condition: Very Good

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Book Overview

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles...

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