Microeconomics and Behavior

This was the required text for an intermediate course on microeconomics that I took as an undergraduate. Now that I'm a graduate student curling up with Mas-Colell , I miss it dearly. This is a slightly more advanced book than Gregory Mankiw's (also excellent) Principles of Microeconomics, which was my introduction to the subject. Mankiw's book requires only algebra; this one expects you to be familiar with rudimentary calculus, but keeps the math out of the way when it isn't necessary. Still, its emphasis on intuition makes it excellent preparation that will last you a lifetime of economic thinking. Reading this book was a large part of why I decided to study this sort of thing at a graduate level. I hope you'll find it equally inspiring.

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This is a fantastic book and an easy read. It bridges the gap between any basic principles of economics course and a more advanced micro theory text. A lot of the math its shed off, so if you are looking for hard core formulas...it might be a good idea to read something else or read this in combination with a more mathematically oriented book. Some chapters are engaging (like the one on the importance of Altruism) and overall the author delivers well written microeconomics reading.

As of late, microeconomic and macroeconomic theory has been incorporating social, psychological and social-psychological theory and concepts into the fold. This makes sense, for the quantification sans-psychology (social psychology) of analysis has been poor.This author is well-versed in this area and articulates well the concepts which are important. However, as my colleagues have stated, the book does leave much to be desired in the mathematical-sense. I would highly recommend this book to anyone interested in Judgment, Choice and Rationality (defined). This book should be included in undergraduate curriculum. Five stars because it accomplishes what it was designed for (non-mathematical approach to microeconomics).Regards,Tyler Markowsky

It's rare to find a text as enjoyable to read as Frank's in any subject, let alone microeconomics. The reader looking for the standard calculus-based, mathematical approach to micro should look elsewhere (Jehle and Reny is a great place to start). That's simply not the point of this text--the point is to provide the insight behind the models, as well as to promote critical thinking about the shortcomings of the traditional assumptions economists make. This text, combined with Jehle and Reny if one desires rigor as well, provides FAR more than any other single or multiple text combination available.