Michael Jordan and the New Global Capitalism

LaFeber was well-known and loved by his students at Cornell as a spell binding lecturer and is widely respected as an expert on the history U.S foreign relations. So at first I wondered what about Michael Jordan could possibly interest a distinguished and conscientious scholar of American history, someone not normally associated with forays into pop culture. But it's a really fascinating, thoughtful, and surprising essay. LaFeber argues that Jordan is even bigger than we think--not as a sports icon but as both a symptom and cause of revolutionary change in the global order of things. Yes, the world changed with the fall of the Berlin Wall and with the end of the cold war, he says, but the rise of Jordan is an even bigger watershed moment in world history. The real kicker comes late in the book and is somewhat understated--that there is a war between culture and capital and capital is winning. The implications of this idea are enormous and mostly frightening. This is the maelstrom Marshall McLuhan was trying to warn us about. For anyone interested in media studies, cultural criticism, or a scholarly historian's perspective on global capitalism, this book will be eye-opening and mind-expanding. And the bits about Jordan himself are pretty fascinating.

Just a short note to say that this is one of the most important books I have read in the past 10 years. It tackles capitalism, race, & the role of the individual in the global context in an engaging yet very well informed manner. As a History professor, I have tought this book at several major universities and it has always met with much approval from my students.

This book was absolutely riveting. Provides in-depth information about anything to do with Michael Jordan and basketball in terms of its relations to the world. You will not have any questions when done reading. Gives a whole new perspective on the marketing of the NBA and how things work and evolve. The author shows how one person can affect millions, even billions of people. It allows us a glimpse of how something small can be so big at the same time.

Lafeber really shows you how putting time and effort into something can really take you far in life. I found the book to be very fascinating because it gives all the history of how basketball got started and how MJ and Nike became such powerful household names. This book is a really good read for any MJ fan who wants to learn the whole history behind him. It shows you what global advertising can do to a persons popularity. The bottom line this book is filled with tons of very interesting facts and just tells a good story, so go pick it up as soon as you can.