Mexican Americans and the Mass Media
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local...
Format:Hardcover
Language:English
ISBN:0893911267
ISBN13:9780893911263
Release Date:January 1983
Publisher:Praeger
Length:306 Pages
Weight:1.30 lbs.
Dimensions:0.8" x 6.1" x 9.2"
Customer Reviews
1 rating
A benchmark book on Hispanic media consumption
Published by Thriftbooks.com User , 25 years ago
This is a book that reports a large scale research study, both qualitative and quantitative on how Hispanic and Anglo media consumers differ in their habits and orientations. A very useful book for marketers and media specialists.
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