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Paperback Message Effects in Communication Science Book
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ISBN: 0803932251

ISBN13: 9780803932258

Message Effects in Communication Science

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Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot...

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Format: Paperback

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Language Arts

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