Menu Pricing and Strategy

by Jack Miller and Jack Miller

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This guide attempts to teach professional chefs and restauranteurs to use the menu as a potent tool for building clientele and increasing profits. The edition features the latest successful menu ideas, marketing philosophies, and pricing strategies, as well as explanations of signature-items and general strategies for improving operations. Information on marketing plans, internal marketing, acceptable sales, and the probability of choice has been...

Format:Paperback

Language:English

ISBN:0442006926

ISBN13:9780442006921

Release Date:January 1992

Publisher:Van Nostrand Reinhold Company

Length:210 Pages

Weight:1.41 lbs.

Dimensions:0.6" x 8.6" x 11.0"

Related Subjects

Business Business & Finance Business & Investing Food, Lodging & Transportation Home Repair Hospitality, Travel & Tourism How-to & Home Improvements Industries & Professions Management & Leadership Pricing Textbooks Travel

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