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Travel Books > Food, Lodging & Transportation Books
Paperback Menu Pricing and Strategy Book
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ISBN: 0442006926

ISBN13: 9780442006921

Menu Pricing and Strategy

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This guide attempts to teach professional chefs and restauranteurs to use the menu as a potent tool for building clientele and increasing profits. The edition features the latest successful menu ideas, marketing philosophies, and pricing strategies, as well as explanations of signature-items and general strategies for improving operations. Information on marketing plans, internal marketing, acceptable sales, and the probability of choice has been...

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Format: Paperback

Condition: Like New

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Business Business & Finance Business & Investing Food, Lodging & Transportation Home Repair Hospitality, Travel & Tourism How-to & Home Improvements Industries & Professions Management & Leadership Pricing Textbooks Travel

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