Memes in Digital Culture
(Part of the The MIT Press Essential Knowledge Series and The MIT Press Essential Knowledge Series)
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Book Overview
Taking "Gangnam Style" seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations,...
Format:Paperback
Language:English
ISBN:0262525437
ISBN13:9780262525435
Release Date:October 2013
Publisher:MIT Press
Length:212 Pages
Weight:0.50 lbs.
Dimensions:0.7" x 5.1" x 7.0"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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