Mega Gifts

I do believe the reviewer above, LynHak, didn't understand the star system. She gives the book one star, but says her daughter-in-law, for whom she bought the book, says it's the BEST fundraising book she's ever read. I think she meant to give it five stars, which I believe it deserves.

This book was almost like listening to a professional and highly experienced fund raiser give his unvarnished perspective on the motivations and realities of raising Mega Gifts. A nice peak into the human nature of those fortunate enough to be in a position to make large gifts to worthy and perhaps not so worthy causes. I found the book to be very helpful being new to the field of fund raising, though experienced in dealing with powerful and wealthy people in other professional settings. Not a "How To" book in the strictest sense, but more a what is and what motivates type of book. Worth the read.

This book was first published in 1984 and quickly became a classic. Panas calls up the experiences of well-known philanthropists, volunteers, educators, religious leaders, fund-raising experts, and others to underscore a primary principle of successful fundraising: technique is no substitute for a committed heart. Having said that, be sure to check out his 65 Tenets for Success.