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Paperback Media U: How the Need to Win Audiences Has Shaped Higher Education Book
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ISBN: 0231186371

ISBN13: 9780231186377

Media U: How the Need to Win Audiences Has Shaped Higher Education

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Book Overview

Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences...

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Education Education & Reference Language Arts Social Science Social Sciences

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