Skip to content
Scan a barcode
Scan
Paperback Media U: How the Need to Win Audiences Has Shaped Higher Education Book

ISBN: 0231186371

ISBN13: 9780231186377

Media U: How the Need to Win Audiences Has Shaped Higher Education

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: Very Good

$6.99
Save $25.01!
List Price $32.00
Almost Gone, Only 2 Left!

Book Overview

Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences...

Customer Reviews

0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured