Media Strategies for Marketing Places in Crisis
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Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their...
Format:Paperback
Language:English
ISBN:0750684526
ISBN13:9780750684521
Release Date:March 2008
Publisher:Routledge
Length:256 Pages
Weight:1.17 lbs.
Dimensions:0.6" x 7.3" x 10.1"
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