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Business & Investing Books > Marketing & Sales Books
Paperback Media Selling: Television, Print, Internet, Radio Book
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ISBN: 1405158395

ISBN13: 9781405158398

Media Selling: Television, Print, Internet, Radio

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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses...

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Format: Paperback

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Business Business & Investing Communication & Media Studies Social Science Social Sciences

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