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Paperback Media Research Techniques Book

ISBN: 0761915370

ISBN13: 9780761915379

Media Research Techniques

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Format: Paperback

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Book Overview

The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques.

Leading the reader through a number of specially designed research projects (such...

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