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Politics & Social Sciences Books
Paperback Media Research Methods: Understanding Metric and Interpretive Approaches Book
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ISBN: 1412999561

ISBN13: 9781412999564

Media Research Methods: Understanding Metric and Interpretive Approaches

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Book Overview

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book...

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Communication & Media Studies Language Arts Social Science Social Sciences

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